Overview
Tuesday, May 15, 2018
8:15 PM - 5:00 PM
Barack Ferrazzano is a sponsor of the 2018 Luxury Law Summit to be held on May 15, at the Ham Yard Hotel in London, UK. With all certainty, the Luxury Law Summit is the must-attend event for general counsel and in-house legal teams working in the luxury sector. It brings together essential designers and hospitality leaders with the sharpest legal minds supporting the luxury industry. As mentioned in The Global Legal Post, Barack Ferrazzano attorneys and key clients will lead the breakout session entitled, "Branding & Brand Loyalty in the Evolving World of Luxury."
Branding & Brand Loyalty in the Evolving World of Luxury
The luxury industry has embraced many changes over the past few years with the emphasis on digital marketing and shift in focus to social media and online platforms. Join panelists from some of the most respected names in the fashion and motor vehicle sectors as they discuss what this evolution means for luxury marketing and learn what it takes to maintain and protect a brand in the current political and social atmosphere. Topics include:
- How to choose a brand ambassador, what makes them a success and how to address if someone representing your brand behaves badly.
- When and how a legal team is brought into marketing and what role your legal team fills in the development of marketing strategies.
- The role international politics and legislation plays in marketing approaches and activities, including the difference between global and regional strategies.
Francesca Portincasa, In-House Counsel, Automobili Lamborghini S.p.A. (Italy)
Jenny Galimberti, Senior Vice President Global Marketing Communications, Louis Vuitton (France)
Emi Maia Nam, Partner, Barack Ferrazzano Kirschbaum & Nagelberg LLP
Daniel Dominguez, Chair – Fashion, Luxury & Retail, Barack Ferrazzano Kirschbaum & Nagelberg LLP
Click here to learn more about the summit.