Overview
Moët Hennessy, a global leader in luxury wines and spirits and a division of LVMH Moët Hennessy Louis Vuitton SE, has teamed up with Beyoncé Knowles-Carter to create SirDavis, a groundbreaking new whisky. This new brand, a tribute to Knowles-Carter’s family’s legacy, embodies a blend of tradition and innovation, crafted with the artistry and precision synonymous with Moët Hennessy.
SirDavis is named in honor of Davis Hogue, Knowles-Carter’s paternal great-grandfather, who was a farmer and a moonshiner in the American South during Prohibition. SirDavis promises to set a new standard in the whisky industry, offering a rich and complex flavor profile that is as dynamic and multifaceted as its creator. The whisky is crafted using a unique blend of the finest ingredients, aged to perfection, and presented in a bottle that reflects both luxury and heritage.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” says SirDavis Founder Beyoncé Knowles-Carter. “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.”
BFKN served as lead counsel to Moët Hennessy. The team was led by Daniel L. Dominguez and Kait E. Kelly, with assistance from Jim S. Montelongo. Michael J. Towne and Megan E. Toal counseled Moët Hennessy with respect to tax matters, and Scott J. Slavick, Thomas M. Gniot, and Andrea J. Tabrizi advised on intellectual property matters.
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